From Power User to Builder: I Turned My Market Analysis Workflow into a Custom GPT
- Pietro Gatti
- Apr 10
- 3 min read
I’ve been using ChatGPT to support market assessments for a while now—industry scans, competitor profiling, trend mapping, you name it. Over time, I developed a structured workflow that actually made GPT incredibly useful for strategic work.
This goes against some misconceptions, namely that 1) "GPT does the work for you" and 2) "GPT's answers are vague, chatty, or too generic for anything serious". But the truth is: they can help you do meaningful strategy work - but you need to put in the work to set them up right.
I was quite happy with the outcome and wanted to make it publicly available so that everyone can benefit from the time I invested in developing a bespoke, robust and comprehensive workflow. And surprisingly, packaging all this into a custom GPT took less than an hour.
🎯 What Is Advanced Competitive and Market Analysis?
This GPT is a purpose-built assistant for anyone doing market research or competitive strategy work. It’s structured to behave more like a strategic analyst than a chatbot. The focus is on clarity, structure, and producing outputs you can actually use—whether that’s for a slide deck, investment memo, product decision, or internal doc.
It’s designed to follow real frameworks (not just guesswork), ask smart clarifying questions, and organize insights in a clean, business-ready format.
Here’s what it can generate based on your prompts:
📊 Market summaries with key financials and growth indicators
🧭 SWOT and Porter’s Five Forces analyses
🗺️ Regional breakdowns by continent
🏢 Tables of key players, incumbents and startups
🚀 Innovation scans and emerging trends
🧠 Strategic opportunity maps for new entrants or incumbents
🧩 Means-End Value Proposition chains
🧮 Go-to-market and positioning breakdowns for specific companies
🔍 Comparative profiles of direct and indirect competitors
The goal? Give you fast, high-quality inputs for strategic thinking—without wading through raw Google results or skimming reports for hours.
✍️ Clear, Concise, Business-Grade Output
This GPT doesn’t just “talk” strategy—it outputs concise, professional market analysis reports. That means:
Uses bullet points, tables, and summaries
Speaks with clarity and precision—no rambling
Clearly flags assumptions or data gaps
Cites reliable sources and dates where available
Uses standard strategic frameworks and terms appropriately
Adapts to industry context and depth based on what you ask
And when something’s ambiguous, it asks for clarification before proceeding.
🤖 Do I Need to Be a GPT Expert to Use This?
Not at all. You don’t need to “train” anything or tweak prompts endlessly (that the work I've done for you!).
All you do is:
Pick a mode — like “Competitive Landscape Analysis” or “Strategic Player Profiling”
Specify the market, company, or idea you want to analyze
That’s it. The GPT will walk you through the rest—clarifying if needed, then delivering the analysis in a clean, usable format.
🧠 Who’s This Useful For?
If you work in or around strategic thinking, this GPT can be a solid thought partner. Great fit for:
Founders testing markets or refining pitch decks
Consultants doing competitive or market research
Investors validating a thesis or scanning for opportunities
Product marketers looking to sharpen positioning
Corporate strategists assessing expansion, innovation, or M&A
The GPT is available on OpenAi's GPT marketplace and you can access it directly via the button below.
Comments